How AI Is Changing Hotel Bookings
The travel industry is undergoing a seismic shift, and how AI is changing hotel bookings sits at the very center of it. According to a 2024 report by Skift Research, over 65% of travelers now rely on AI-powered tools at some point during their booking journey. Meanwhile, hotels using AI-driven pricing strategies report up to a 15% increase in revenue per available room. These numbers tell a compelling story about a technology that is no longer optional — it is becoming the standard.